2016 marked the third edition of Cult’s annual ‘Chairity Project’, the esteemed charity event that invites leading Australian creatives to reinvent an iconic chair design. Studio Elke has been invited to reinterpret the chair, alongside Australias top creatives.
Each creative was given complete freedom to reinvent the chair, which was exhibited and auctioned off to a charity of the creative’s own choice.
Studio Elke's interpretation included flocking the chair in a brilliant red velvet finish, adding a cantilevered mirror and a concrete bowl.
In previous years, Cult has invited creatives to bravely reinterpret an iconic design, including the CH33 (1957) by Hans Wegner for Carl Hansen & Son and the Series 7 (1955) by Arne Jacobsen for Republic of Fritz Hansen.
This year, Cult invited creatives to reinterpret a ‘future classic’; the Officina chair which was designed by Ronan and Erwan Bouroullec for Magis just two years ago, in 2014.